Episode Show Notes
Sales Strategy: How To Get Your Service in the Hands of More Buyers
In this episode of The Breakthrough Babe Podcast, I’m talking about how to get whatever it is you’re selling into the hands of more buyers. This all boils down to sales strategy. If you feel like you’re spending so much time and energy on building your product or service but not getting much in return, this episode is for you! We’re going to talk about all things sales strategy so that you can get the buyers you need!
But before we dive right in, let me introduce myself in case this is your first visit. I am your host, Jen Gitomer, creator of Breakthrough Babe and author of the best-selling book, Sales in a New York Minute.
And it is time to make massive breakthroughs in YOUR life. With each episode, you are going to move past your fears of asking for the sale, learn to build deep connections that lead to meaningful business results, and master sales strategies that will help you grow and scale your business. Each week, I will be providing you with tips to avoid common mistakes in your business, teach hacks to help you grow and scale faster, and teach you to ALWAYS ask for the sale with confidence.
It is time for you, the Breakthrough Babe, to create more sales, income, and connections in your business. Let’s get started!
And today we’re discussing key sales strategy tips. For all the details, listen to ALL of episode 52 of the Breakthrough Babe Podcast on your fave streaming platform.
What NOT to do.
I see so many entrepreneurs saying they’re going to “funnel hack.” That’s pretty much a fancy term for copying what someone else is doing.
DON’T be a sales copycat! What works for someone else may not work for you.
Remember that you only see a tiny snapshot of what people are really doing. You don’t see the background, the work, the strategy behind it.
Sales strategy is NOT copying someone else. You focus on what’s going to work for you!
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Create an irresistible offer.
There is such a big difference between making something you need to sell vs making something that people want to buy.
My husband, Jeffrey Gitomer, talks about this all the time: People don’t like to be sold. But they love to buy.
And why do people buy anything? Because they want to feel good!
So whatever your offer is, it needs to be a no-brainer for your customers. It needs to be irresistible to them. So irresistible that no obstacles can stand in their way of buying.
You are more than capable of creating something that good! Focusing on what clients want vs what you need is the best sales strategy you can use.
About your host
Jen Gitomer gained her prowess in NYC as both a salesperson and award-winning sales leader for a Fortune 500 company. She left corporate America to fulfill her entrepreneurial dream. Jennifer helps entrepreneurs increase their revenue and profit through her proven sales strategies. In addition to the Breakthrough Business Babe Podcast, Jennifer co-hosts the Sell or Die podcast with her husband, Jeffrey.
She is the best-selling Author of Sales in a New York Minute – 212 Pages of Real-World, Easy to Implement Sales Strategies to Make More Sales, Build Loyal Relationships and Make More Money, the CEO and Founder of Breakthrough Business Babe and a master business growth coach. When she’s not working, you’ll find Jen planning her next Paris trip, taking a yoga class, playing tennis, or hanging out with her family and Cavalier King Charles fur babies.
The mindset you need for the best sales strategy.
You have to be aligned with whatever you’re selling. You have to believe in it!
Whatever your sales results are on the outside is a direct reflection of whatever you believe on the inside.
If you don’t have the right internal belief system, the strategy doesn’t matter. You have to get your internal beliefs in line first! From there, you can figure out the best strategy for you.
Sales Strategy: How To Get Your Service in the Hands of More Buyers-- The Bottomline
There is an entire buyer journey process, and most people forget about it. You can’t only focus on onboarding! All you need to do to figure that out is put yourself in your buyer’s shoes. You have to align what you’re doing with their perspective. Taking the focus off yourself and putting it on your customers and clients is KEY to the best sales strategy.
Be sure to tune in to episode 52 of The Breakthrough Babe Podcast. And if you love this episode, don’t forget to take a screenshot, share it on your Insta stories and tag me @jengitomer so that we can spread this important message to even more entrepreneurs and biz babes!