Episode Show Notes
Breaking Down High-Ticket Sales and My Top Tips To Go From Connection to Conversion
In this episode of the Breakthrough Babe Podcast, I’m breaking down high-ticket sales and giving you my top tips on how to achieve them. High-ticket sales can feel super intimidating. You’re asking someone to spend a heck of a lot of money on you! That’s scary. But I can promise you that no matter who you are, you have some knowledge, expertise, or skill that people will be willing to pay a premium price for. So today I want to show you how to generate more high-ticket sales and how to go from connection to conversion.
But before we dive right in, let me introduce myself in case this is your first visit. I am your host, Jen Gitomer, creator of Breakthrough Babe and author of the best-selling book, Sales in a New York Minute.
And it is time to make massive breakthroughs in YOUR life. With each episode, you are going to move past your fears of asking for the sale, learn to build deep connections that lead to meaningful business results, and master sales strategies that will help you grow and scale your business. Each week, I will be providing you with tips to avoid common mistakes in your business, teach hacks to help you grow and scale faster, and teach you to ALWAYS ask for the sale with confidence.
It is time for you, the Breakthrough Babe, to create more sales, income, and connections in your business. Let’s get started!
And today I’m giving you the breakdown of high-ticket sales. For all the details, listen to ALL of episode 54 of the Breakthrough Babe Podcast on your fave streaming platform.
Assume the intent to buy.
Your assumptions in sales set the tone for everything else. So I want you to look at the assumptions you’re making and ask yourself…
Am I assuming my ideal client is going to buy?
Are you using assumptive words in your sales copy? Are you assuming you’ll reach a “yes” at the end of your sales calls?
You need to start assuming that they’ll want to buy! Because if your offer is truly irresistible, they’ll definitely want it.
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Connect emotionally.
People don’t buy logically. They buy emotionally and then justify it with logic.
So to make high-ticket sales, you need to connect with them on an emotional level! And it’s so easy to do this. All you have to do is care. Genuinely care.
Find where you can connect with whoever you’re talking to. Show a genuine interest in them. When they feel an emotional connection with you, that makes them feel secure enough to buy.
Emotional connection is always important, but especially so in high-ticket sales! No one is going to want to hand over large sums of money to someone they don’t trust or feel connected with. So make sure you build that connection piece first before you say anything about your offer.
About your host
Jen Gitomer gained her prowess in NYC as both a salesperson and award-winning sales leader for a Fortune 500 company. She left corporate America to fulfill her entrepreneurial dream. Jennifer helps entrepreneurs increase their revenue and profit through her proven sales strategies. In addition to the Breakthrough Business Babe Podcast, Jennifer co-hosts the Sell or Die podcast with her husband, Jeffrey.
She is the best-selling Author of Sales in a New York Minute – 212 Pages of Real-World, Easy to Implement Sales Strategies to Make More Sales, Build Loyal Relationships and Make More Money, the CEO and Founder of Breakthrough Business Babe and a master business growth coach. When she’s not working, you’ll find Jen planning her next Paris trip, taking a yoga class, playing tennis, or hanging out with her family and Cavalier King Charles fur babies.
Use the client’s language.
As much as possible, both in your written copy and when you’re speaking with potential clients directly, use their language.
You want to make your clients feel seen and heard. They want to know you really “get” them. So pay attention to how they speak!
Replicate their words in your copy. Take notes and repeat their words back to them on sales calls. I promise this small thing makes a HUGE difference when building trust and connection.
Breaking Down High-Ticket Sales and My Top Tips To Go From Connection to Conversion: The Bottomline
I’ve never forgotten something my mother told me when I was younger: if you don’t ask, you don’t get. If you do ask, you might get. I want you to remember that in your sales. The only way to definitely not get something is not to go for it. So go ahead and ask for those higher ticket prices!
Be sure to tune in to episode 54 of The Breakthrough Babe Podcast. And if you love this episode, don’t forget to take a screenshot, share it on your Instagram stories and tag me @jengitomer so that we can spread this important message to even more entrepreneurs and biz babes!