Episode Show Notes
Do I Need a Large Audience To Launch My Course?
Do you need a large audience to have a successful launch? No! In episode 11 of the Breakthrough Business Babe Podcast, I’m diving into the myth that people believe in large audiences vs. launch success!
But before we dive right in, let me introduce myself in case this is your first visit. I am your host, Jen Gitomer, creator of Breakthrough Business Babe and author of the best-selling book, Sales in a New York Minute.
And it is time to make massive breakthroughs in YOUR business. With each episode, you are going to move past your fears of asking for the sale, learn to build deep connections that lead to meaningful business results, and master sales strategies that will help you grow and scale your business. Each week, I will be providing you with tips to avoid common mistakes in your business, teach hacks to help you grow and scale faster, and teach you to ALWAYS ask for the sale with confidence.
It is time for you, the Breakthrough Business Babe, to create more sales, income, and connections in your business. Let’s get started!
In this episode, I’m sharing why if you hold onto the belief that your following will dictate launch success – you’ll never be successful! And for even more juicy details, listen to ALL of episode 11 of the Breakthrough Business Babe Podcast on your fave streaming platform.
Do I Need a Large Audience To Launch My Course, Point #1: Size doesn’t matter, quality matters.
I want you to think about who’s in your audience, how many people are in it? Who are the people that are in it? What did what? What you know, what did they do? Are they your ideal clients?
The truth is, size doesn’t matter. Quality matters. You need to ask yourself, are you cultivating an audience that knows you, likes you, enough to buy your course? If you’re worried there’s only 10 people on your list and never launch, you’re never giving yourself a chance to create a runway. What do I mean by this? With a plane that is about to take off, the plane goes down a runway which goes faster and faster, ultimately fueling up with the power to take off. This is the same concept as a launch.
This instance is where you are cultivating your ideal clients and getting them to understand your perspective. Ask yourself, how will you ever grow your business if you’re holding on to a belief that you can’t launch because you don’t have a big enough audience? This will become a cycle. I want you to stop that cycle, and go into a place of leaping into faith. Take action!
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Do I Need a Large Audience To Launch My Course, Point #2: Would you rather have a huge sphere of influence on random people, or would you rather have a list of potential buyers and clients?
Your launch builds your audience with potential buyers and clients. The distinction you need to ask yourself is…
- Is everyone in your audience a buyer?
- Are you just looking to create an audience of more followers in hopes that their buyers?
That’s a huge distinction right there. You don’t need a huge list – let’s say you want a $100,000 business this year, and you are selling a $500 course. $100,000 divided by $500 is $200. You would need 200 people to make that $100,000 goal.
Now, if you break that down by month, $200 divided by 12 months, you need just 17 people a month to buy your $500 product! That seems reasonable, yet this $100,000 goal is such an intimidating concept to people. If you need 17 buyers a month, do you need THOUSANDS of people on your email list? NO. It all comes down to your goal.
About your host
Jen Gitomer gained her prowess in NYC as both a salesperson and award-winning sales leader for a Fortune 500 company. She left corporate America to fulfill her entrepreneurial dream. Jennifer helps entrepreneurs increase their revenue and profit through her proven sales strategies. In addition to the Breakthrough Business Babe Podcast, Jennifer co-hosts the Sell or Die podcast with her husband, Jeffrey.
She is the best-selling Author of Sales in a New York Minute – 212 Pages of Real-World, Easy to Implement Sales Strategies to Make More Sales, Build Loyal Relationships and Make More Money, the CEO and Founder of Breakthrough Business Babe and a master business growth coach. When she’s not working, you’ll find Jen planning her next Paris trip, taking a yoga class, playing tennis, or hanging out with her family and Cavalier King Charles fur babies.
Do I Need a Large Audience To Launch My Course, Point #3: You have a choice. You can continue holding onto limiting beliefs, or you can succeed.
Here’s your breakthrough game plan. You have a choice, you can continue to hold onto the belief that you’re not ready to launch because of your audience size – or you can take that leap of faith and grow your audience WHILE you launch.
I am hosting a live free masterclass on July 8th, where I will be teaching you how to scale and grow your course sales without working 24/7. Also – this does NOT require a large audience! Register at jengitomer.com/masterclass – this will give you ideas and strategies on how you can make your launch stronger, and sell out!
Do I Need a Large Audience To Launch My Course: The Bottomline
So here’s your breakthrough game plan: I want you to stop choosing those limiting beliefs that audience size dictates launch success and that you cannot launch until you have a certain following. Don’t forget to tune in to episode 11 of the Breakthrough Business Babe Podcast. And if you love this episode, don’t forget to take a screenshot, share it on your Instagram stories and tag me @jengitomer so that we can spread this important message to even more entrepreneurs and biz babes!
