Episode Show Notes
Launching Programs and the Energy You Put Behind The Launch
When it comes to launching programs – if your energy isn’t behind the launch, then it doesn’t matter what you charge. In episode 20 of the Breakthrough Babe Podcast, we are going to get real and deep about launching and the importance of the energy you bring to your launches.
But before we dive right in, let me introduce myself in case this is your first visit. I am your host, Jen Gitomer, creator of Breakthrough Babe and author of the best-selling book, Sales in a New York Minute.
And it is time to make massive breakthroughs in YOUR life. With each episode, you are going to move past your fears of asking for the sale, learn to build deep connections that lead to meaningful business results, and master sales strategies that will help you grow and scale your business. Each week, I will be providing you with tips to avoid common mistakes in your business, teach hacks to help you grow and scale faster, and teach you to ALWAYS ask for the sale with confidence.
It is time for you, the Breakthrough Babe, to create more sales, income, and connections in your business. Let’s get started!
In this episode, we are covering the topic of launching programs and the importance of the energy that you put behind your launch. And for even more juicy details, listen to ALL of episode 20 of the Breakthrough Babe Podcast on your fave streaming platform.
Launching Programs, Point #1: It is all about the energy you bring.
You could put out the best product, best service or coaching package, you name it. If you don’t have that deep down belief and energy propelling it to get people to cross the finish line and purchase, it won’t matter. It is all about the energy you bring. I’m not saying you have to be super pumped up and replicate my energy but bring your own energy, whatever that may be. Some people are more subdued than I am but they still embody quiet confidence in themselves.
It’s not about being loud about it, it’s what you feel internal about it and how strong your confidence is in your product. That gets transferred every single time. Sometimes you need to use a reset button if something shitty happens or you lose a sale, now you launch something again or tweak it. You find yourself trying to relaunch but feel desperate for money. I get it, you need to pay your bills. However, when you go into a launch with that desperate energy, people can sniff it across the computer screen. Let me tell you something, it doesn’t sell.
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Launching Programs, Point #2: When you worry about your next dollar, how do you think that comes off the person trying to learn from you?
That’s why I decided to do this two-day workshop, Money on Demand workshop, all about selling coaching and VIP day experiences that will infuse cash into your business right now so that when you go to launch your products or courses long-term you have that cash infusion and you aren’t worrying about your next dollar. When you worry about your next dollar, how do you think that comes off to the person trying to learn from you?
Avoid bringing negative energy into your launches and sales, push that reset button. You have to find a way to push your reset button, maybe right now while you are probably working from home, take 30 minutes off and take a nice bath or go to the park. Whatever it is you need to do to reset yourself, go do that thing. When you go into a launch, intentionally charge yourself up. People always ask me how I can approach everything with so much energy, the truth is that I’m super passionate about what I do.
About your host
Jen Gitomer gained her prowess in NYC as both a salesperson and award-winning sales leader for a Fortune 500 company. She left corporate America to fulfill her entrepreneurial dream. Jennifer helps entrepreneurs increase their revenue and profit through her proven sales strategies. In addition to the Breakthrough Business Babe Podcast, Jennifer co-hosts the Sell or Die podcast with her husband, Jeffrey.
She is the best-selling Author of Sales in a New York Minute – 212 Pages of Real-World, Easy to Implement Sales Strategies to Make More Sales, Build Loyal Relationships and Make More Money, the CEO and Founder of Breakthrough Business Babe and a master business growth coach. When she’s not working, you’ll find Jen planning her next Paris trip, taking a yoga class, playing tennis, or hanging out with her family and Cavalier King Charles fur babies.
Launching Programs, Point #3: If you love what you do, it’s going to show every single time.
I love what I do, and you can’t buy that in a store. That is natural, genuine, and authentic. If you love what you do, it will show every single time. Not only that, I intentionally charge up. You are selling every time you show up whether you are going live or posting an Instagram picture. People are deciding whether they like you, know you, or trust you. The ultimate part of that is the trust factor. How much do they trust you based on how you represent yourself?
The charge up method, it’s like plugging your phone in overnight to get enough battery for the next day. Do you ever think about whether you are plugging yourself into the charger, giving yourself that boost and battery you need to represent yourself at your fullest? Are you holding yourself back or propelling yourself forward? That charge up is crucial, the simple things people don’t want to talk about such as getting enough sleep and eating right, they are so important.
Launching Programs and the Energy You Put Behind The Launch: The Bottomline
For the love of the launch, I want you to charge yourself up, go out there with your fullest, and the way you can do that is not worrying about the outcome. When you worry about the outcome of a launch, you’re focused on one thing. When you are focused on actually showing up and serving, you will have a more amazing launch.
Don’t forget to tune in to episode 20 of the Breakthrough Babe Podcast. And if you love this episode, don’t forget to take a screenshot, share it on your Instagram stories and tag me @jengitomer so that we can spread this important message to even more entrepreneurs and biz babes!
