Episode Show Notes
Effective and Powerful Marketing Strategies for Small Businesses with Stephanie Riel
In this episode of The Breakthrough Babe Podcast, I’m excited to have special guest, Stephanie Riel joining me! Stephanie is a brand strategist and marketing consultant and the founder and owner of RielDeal Marketing. Since starting it as a side hustle in college, Stephanie has spent more than a decade supporting everyone from a small business to Fortune 10 companies in e-commerce, health and wellness technology, real estate, fitness, beauty, and retail industries. Stephanie is harnessing this knowledge and proven strategy to step into her coaching and training power as a course creator and coach. She is bringing her knowledge and experience to us today to discuss the best marketing strategies for small businesses. I’m pumped for you to hear her perspective!
But before we dive right in, let me introduce myself in case this is your first visit. I am your host, Jen Gitomer, creator of Breakthrough Babe and author of the best-selling book, Sales in a New York Minute.
And it is time to make massive breakthroughs in YOUR life. With each episode, you are going to move past your fears of asking for the sale, learn to build deep connections that lead to meaningful business results, and master sales strategies that will help you grow and scale your business. Each week, I will be providing you with tips to avoid common mistakes in your business, teach hacks to help you grow and scale faster, and teach you to ALWAYS ask for the sale with confidence.
It is time for you, the Breakthrough Babe, to create more sales, income, and connections in your business. Let’s get started!
And today we’re talking about the most effective marketing strategies for small businesses. For all the details, listen to ALL of episode 50 of the Breakthrough Babe Podcast on your fave streaming platform.
Stephanie’s background and how she started her business venture.
Stephanie has always had several interests and passions, but she didn’t know how to combine them until she found marketing. She was a journalism major in college, but her senior year, she took a marketing class and loved it. She found it was a great combination of writing, data, persuasion, and psychology. She knew then that she wanted to have a career in marketing.
After graduating college, Stephanie didn’t have any formal marketing experience. But she didn’t let that stop her. She just dove in. She started an LLC and took on whatever contracts she could to gain experience. Later, she got her first full time position with a corporation. And after some experience with that, she developed her own agency.
What I love about Stephanie’s story is that she didn’t let any fears she had stop her from taking action. She says that if we wait until we feel “ready,” we’ll be waiting forever. Instead of waiting, we can take messy action and just do the thing.
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Essential pieces of a marketing strategy for small businesses.
Stephanie says that many entrepreneurs psych themselves out worrying about all the things they need to start their business. But Stephanie likes to break it down. Really, the essential things you need for your business are:
- A platform to sell your product or service (could be a website, but could also be something like Instagram or another platform)
- A way to get in touch with your customers.
Stephanie really stresses the importance of having an email list. She says email is “marketing gold” because it allows for one-on-one connection with your audience.
When thinking about what to send your list, think about what would be most valuable to them. Don’t send an email or newsletter just to send one! Think about what your audience would perceive as valuable conversing with your audience. What conversations would you like to have with them?
About your host
Jen Gitomer gained her prowess in NYC as both a salesperson and award-winning sales leader for a Fortune 500 company. She left corporate America to fulfill her entrepreneurial dream. Jennifer helps entrepreneurs increase their revenue and profit through her proven sales strategies. In addition to the Breakthrough Business Babe Podcast, Jennifer co-hosts the Sell or Die podcast with her husband, Jeffrey.
She is the best-selling Author of Sales in a New York Minute – 212 Pages of Real-World, Easy to Implement Sales Strategies to Make More Sales, Build Loyal Relationships and Make More Money, the CEO and Founder of Breakthrough Business Babe and a master business growth coach. When she’s not working, you’ll find Jen planning her next Paris trip, taking a yoga class, playing tennis, or hanging out with her family and Cavalier King Charles fur babies.
Elements of branding strategy.
A lot of the time when it comes to branding, people think about things like colors and fonts. While all of that is important, what’s more important is how your brand communicates value to your audience.
It’s crucial to remember that our branding and entire marketing strategy is NOT ABOUT US! It’s about our customers. Your marketing should motivate them to take action. You want to focus not so much on what your content looks like but how it makes people feel.
In all of your marketing, you want to be as clear as possible. If your audience is confused, your content won’t convert. So in your messaging, be crystal clear and use your audience’s language.
Stephanie’s experience being in a mastermind.
Stephanie is in my mastermind, and she talks about how beneficial the energy and connection she feels in the group is for her. She says that even though people in the mastermind are in different industries, they all learn from one another.
Stephanie recommends finding a mastermind, especially if you are a small business owner. The entrepreneur world can feel lonely at times. And while family and friends can be supportive of your experiences, they often don’t really “get it.” It’s important to talk with people who really understand and generate ideas for your business from them.
What small businesses should consider when hiring a marketing strategist.
Stephanie says you should only go with someone who makes marketing decisions based on data. If an agency comes into your business and starts making recommendations without taking a hard look at numbers, that’s a major red flag. How would they know what’s best for you without analyzing your audience’s responses? So make sure to go with someone who really knows your numbers.
The other big tip Stephanie has about hiring is to get a full scope of exactly what your marketing strategist will do and will not do for you. Make sure you understand the terms perfectly. And don’t be afraid to ask clarifying questions.
Effective and Powerful Marketing Strategies for Small Businesses with Stephanie Riel: The Bottomline
Stephanie says that when it comes to marketing strategies, one of the most important things is to trust your audience. No one knows your audience better than your audience knows themselves. Everything you do in marketing should be about your audience’s responses to you.
Be sure to tune in to episode 50 of The Breakthrough Babe Podcast. And if you love this episode, don’t forget to take a screenshot, share it on your Instagram stories and tag me @jengitomer so that we can spread this important message to even more entrepreneurs and biz babes!
CONNECT WITH STEPHANIE: